Are there any niches or areas that you have always been really fascinated with and explored on an amateur basis? Grab a pen and paper, and write down five industries, niches, or groups you know right now. Examples: plumbers, newlywed couples, young women experiencing binge eating issues, accountants, etc. What do real people in these niches want and need? What are the main challenges they are struggling with? What are the questions they are always asking? You will likely need to get outside of your own head in order to figure this out.
The third thing to think about is your own set of skills and talents. What skills do you have? What are you talented at and could master fairly quickly? What are some things you have wanted to try and feel like you could pick up easily? Now I can see the niche. But I need the skills to actually help the plumbers get clients. There are so many available options, and starting a consulting business with no experience is not out of the question.
You can teach yourself how to solve the problem by learning online lead generation. Or you could find someone else who is an expert at online lead generation and learn from them. You could even outsource the solution to an online marketing agency and charge a markup. The overlap of these three things is your niche. This is where you are most potent and most powerful. A lot a people believe the most important things in business are the skills you have. We live in a generation where people are going to university for like 20 years and getting all of these different letters to put behind their name.
They have no real-world skills, and no way to take their own destiny by the horns. And as a final note, how you communicate the value you bring is very important. The whole point of choosing a niche and solving those problems is that you have a specific value proposition to offer, so be sure to communicate your new value proposition in specific. A lot of new business owners have no game plan for making this happen. Quite frankly, this is a really horrible, emotionally draining place to be. If you want to run a successful consulting business, you must use a proven, rinse and repeat process for attracting and converting clients.
Here at Consulting. Every piece of this process involves a different skill set that has to be mastered or outsourced to someone who knows what they are doing. Out of that people, people sign up for my training, and after watching my value video, 16 schedule a call with me and fill out my survey.
Should I Start a Consulting Business? How to Know if You’ve Got What it Takes
No guessing required. I know exactly how my business is functioning and I can get clients on demand. See how powerful that is? How about double that?
3 Key Elements To Start A Successful Coaching & Consulting Business On Your Own
We had one student at Consulting. Right now, Facebook is the number one place to get clients for your consulting business. Facebook allows you to select the location, ages, and genders you want to target. You can even select their job title and general interests. They arrive at our landing page.
A landing page is a website page designed to convince incoming visitors to give you their contact information. This page should serve as an extension of your Facebook ad. If we invited plumbers looking to get more clients in the ad, we should make our promise on the landing page relevant to plumbers looking for more clients. You are simply going to offer the visitor something free in exchange for their contact info.
Since we want as many people as possible to give us their info, I like to keep it really easy, and just ask for their email address. This means that for every people who click on our ad and view our landing page, around 33 should give us their emails. Once our visitors give us their email addresses, we need to deliver the free training we promised them. The value video is all about Sometimes people think they need to hold their advice close to the chest, but in consulting, we want to give people a ton of value for free.
You can simply record a PowerPoint presentation with a voice overlay. At the end of the video, invite your viewers to learn even more from your expertise by scheduling a free consultation with you. We want to use some form of scheduling software here that allows our leads to see our availability and directly select a time to speak with us. We use custom built software for this at Consulting. Calendly is a tool that can be used for free and is preferred by many of our students. Imagine trying to schedule all of these appointments with a notebook or even something like Google Calendar.
It would be a nightmare. Well, this is an example of what my calendar looks like just two days after turning on an ad campaign. If I want more clients I can just turn on this system. I turn on my ads and poof, my calendar stacks up like this immediately. People have a current situation and then they have a desired situation.
There is a gap between these two things. Then we want to position ourselves and our consulting offer as the vehicle to help the prospect bridge this gap. A lot of people make the mistake of trying to sell their services. They think they need to talk and convince their prospects to trust them and to give them money. The reality is that prospects often come to you frantic and with a scattered mind. It may also help to gain some experience by working for another company before starting your business.
Starting a Consulting Business
Dave Ketterer of C. He gained a steady income while he mastered his craft and met with other business owners who could also use his expertise. He was able to start his own business while still working there part time and then eventually transitioning to full time entrepreneurship. There are plenty of different areas you can focus on with your IT consulting business, whether you choose to offer managed IT services, hardware repair, software consulting, or cloud services.
Find and register a name. And check with your local government to see if there are any other registrations or steps you need to take in order to comply with regulations in your area. In order to deliver your services to customers, you may need to invest in some hardware or software. You might also want to invest in some insurance to cover that equipment in the case of an emergency. You also need to run the business aspect of it. These are all true. But all of these things come with a cost.
It means no more waiting for projects to fall in your lap — you have to go out and win the business so you can provide and deploy your skills and expertise for your client on the project. Do you really want to master marketing and sales in order to keep your business running? Not an employee or contractor. S workforce will consist of freelancers and consultants:. And so many people are often wrongfully calling themselves consultants.
It means being methodical, strategic, and doing the work that will put you in the best position to succeed. This is the work that will put you in a position to succeed. To realize your potential as a consulting business owner. But consultants who do this work are doing the work it takes to build a profitable consulting business.
Trying to do my own accounting was one of my biggest mistakes as a young consultant. Make sure you hire an accountant and set up your own bank account. The return on your investment in time saved and with regards to your taxes will be worth it. As a newfound consulting business owner, you want to know a lawyer or two in your phone who you can ask questions to. My consulting office. You can run a million-dollar consulting business from an office space like this.
https://noroi-jusatsu.info/wp-content/2020-06-05/1034-ecoute-telephonique.php That means offering a specific service or working with a specific type of client. Even better if you can do both. You cannot be the consultant who helps everybody at least early on. Decision makers already have generalists. Becoming a consultant begins with defining your area of specialization. Go through each of these with a fine-toothed comb. Choosing your area of specialization should be something you declare with pride. It should be bold and public.
Spending tens of thousands of dollars building out a product that nobody really wanted. I did not validate demand. How do you validate whether demand exists or not?
How do you figure out the problem the market wants to solve? Your favorite client was a pharmaceuticals company. They had a healthy budget, an interesting project, and the outcome was a success. But you must talk to more people in the industry to learn whether or not demand for CRM consulting is the rule — not the exception. At this stage, you want to reach out to employers, clients, professional groups — anyone in your network connected to the pharmaceuticals whom you could talk to learn more about their desires, frustrations, and areas of uncertainty.
Ask them for minutes of their time for a call to ask them questions. Encourage them to share their experience. What they want is to spend less time managing their customer database. They want less stress. They want more time. Businesses pay consultants to come in and solve problems. Uncover what these problems are, and then figure out how you, the consultant, can use your expertise to solve the problem.
There are hundreds of different variables you could include for this profile. You can test all of your messaging against your ideal client profile. In the Clarity Coaching Program we help our clients develop Magnetic Messaging that attracts ideal clients to you. This makes the marketing process much easier. Example of a truly magnetic message. How do you do that?